At IAE, we can shift how consumers perceive your brand in as little as an hour by creating drive experiences that put your prospects and customers behind the wheel. Think of it as a ‘before and after’ experience. In every case, our impact is dramatic.
When you change perception and create an emotional connection to the brand, you can measurably drive an increase in purchase consideration and ultimately achieve higher sales results.
You can’t sell what you don’t know. Our extensive product knowledge drive experiences put retail staff behind the wheel of the vehicle so they can experience the brand story first hand. Competitive product evaluations and in-depth experiential product training convert to real-world credibility on the showroom floor.