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Category: "Product Launches"

Jul

13th

How does brand experience affect customer loyalty?

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A recent analysis found there is a difference between repeat business and customer loyalty. The difference lies in customers who buy the same model of vehicle again, versus those who will buy a different model from the same brand.

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Posted by Comments Off on How does brand experience affect customer loyalty? Drive Experience, Event Experience, Product Launches
Jun

21st

Events the perfect reward for brand loyalty

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Article Highlights – Loyalty programs offer intrinsic consumer rewards but leave little room for profit. – Only 10 per cent of businesses cited loyalty programs as the primary driver of their repeat business. – 57 per cent of businesses said that established relationships with their customer base was the primary driver of repeat business. –...

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Posted by Comments Off on Events the perfect reward for brand loyalty Drive Experience, Event Experience, Product Launches
Oct

3rd

IAE’s Weekly Top 3 – Sep 28 to Oct 2

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Here are this week’s Top 3: 1. Google’s prototype car has got your back It may not be a surprise to many that Google has been making waves in the auto industry. Though there are still a few notable kinks to work out, the advancing concept of their archetype vehicle is quite interesting considering the mere...

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Sep

20th

IAE’s Weekly Top 3 – Sep 14 to Sep 18

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Here are this week’s Top 3:   1. Is it time to close your F&I department Oh, hello game changer. Sonic Automotive, one of the largest dealer groups in the US is redefining the customer experience by combining the sales and F&I roles into one. Benefits, including retaining career-minded talent, are showing some good early...

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Posted by Comments Off on IAE’s Weekly Top 3 – Sep 14 to Sep 18 Event Experience, IAE Top 3, Product Launches