Integrated Automotive Group awarded Volvo Canada V70/XC70 Road Show!
Toronto, Ontario – July 26th, 2007
Integrated Automotive Group awarded Volvo Canada V70/XC70 Road Show!
Integrated Automotive Group is thrilled to announce that they have been awarded the contract to manage Volvo Canada’s 2008 V70/XC70 Road Show. The program will train the manufacturer’s national dealer network staff on the exciting 2008 products that will be launched to Canadian consumers in the fall. The event will take place in September 2007 within the GTA Region and will involve over 350 retail staff members who will travel from across Canada to attend. Integrated will provide full travel and accommodation services for the event, in addition to executing all other features of the ride and drive on a turnkey basis. Attendees will experience a welcome reception and dinner on the evening of their arrival at the event, and the following day will participate in a classroom training session on the new product, and its respective competition. To complete the event, they will be able to evaluate the vehicles performance in closed-course and road course driving scenarios.
Integrated Automotive Group provides vehicular event management and marketing support to clients such as BMW, Ford, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mitsubishi, Nissan, Subaru, Toyota, Volvo and agencies such as TBWA/Chiat/Day Advertising and Young & Rubicam. Its list of client services includes Event Management, Auto Show Support, Automotive Detailing, Ride & Drive Evaluations, Vehicle Modifications and Market Research.For more information on Integrated Automotive Group and the services they provide, please contact Shane Bennett (905) 275-8686 x:223.
